Developing contextual relevance from buyer insights. This information provides a foundation for our approach with each opportunity we have in working with clients to drive B2B consumer awareness, interest and engagement. The insights we leverage come from a number of sources – experience, research, studies and monitoring consumer behavior – among others.

Our Buyer Insight’s offering includes:

• Roles and responsibilities
• Practical and emotional needs
• Buyer behavior trends
• Content consumption habits
• Sales team interviews
• Customer interviews
• Buyer profile development
• Buyer persona development