Creating contextual relevance.

Being authentic – personalizing the buying experience.

The case for using contextual relevance to relate to your buyer is pretty simple – it’s effective. Technology and varied experiences have created a more confident business buyer. Which means they know what they want. And their BS meter is on high alert. So authenticate and know thy buyer.

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  Contextual Relevance

Communicating ideas, concepts, products and / or services in the context of what is relevant to the buyer’s business needs and / or wants.

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  Aha! Moments

Moments of sudden insight a person has related to a product or solution that can solve a specific need or set of needs.

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  Defining Moments

A series of experiences created from Aha! Moments that leads someone closer to a buying decision.

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  Buying Decision

Through contextual relevance, ongoing education, a set of Aha! and Defining Moments, business buyers feel equipped to make buying decisions