Lead Gen contributes to your overall acquisition strategy. Understanding the revenue potential of a campaign is key to gauging the success of a program as well as the return on investment. Use the fields below to estimate the revenue associated with expected or actual leads received.

In addition to the fields provided above, you may also want to consider including product margin, cost per lead, MQL and SQL percentage, monthly reoccurring revenue compared to one time purchase revenue and new customer versus existing customer average sales prices in your calculations.

See how many leads you’ll need to meet your revenue goals.
Try our Revenue-to-Lead calculator.