Lead Gen programs contribute either in part, or in total, to your overall acquisition strategy. Understanding the number of leads required to meet your goals is key to a successful campaign. Use the fields below to calculate the number of marketing leads you’ll need to achieve your annual sales goal.

In addition to the fields provided above, you may also want to consider product margin, cost per lead, MQL and SQL percentage, monthly reoccurring revenue compared to one time purchase revenue and new customer versus existing customer average sales prices.

See how much revenue you could generate based on your current lead quantity.
Try our Lead-to-Revenue calculator.