Content is the currency of Lead Gen. The perceived value of a piece of content is what gets someone’s attention, and if you’re lucky, their contact information. But if that was all there was to Lead Gen, 63% of marketers wouldn’t recognize generating traffic and leads as their top challenge.¹

A sound Lead Gen strategy starts with a sound approach. One that has proven successful and enables learning. If you find yourself questioning your approach, let us know. We’d enjoy the opportunity to engage. In the meantime, feel free to peruse our Lead Gen Best Practices.

EXPLORATION

DISCOVERY

Value exchange:

Buyer contact info for marketer’s content