Education and engagement are critical components to driving leads further into their buying journey, and increasing opportunities to produce SQLs and sales conversions.

As a lead continues their discovery, they will either travel further down your sales funnel or withdraw from it completely. A well thought out migration strategy from Lead Gen to SQL will help your brand achieve more of the previous than the latter. Take a look at our Lead Nurturing Best Practices for insights on how to stay relevant when managing the migration.

ONGOING EDUCATION

INFORMED ENGAGEMENT

Continuous learning:

Buyer becomes more educated, their confidence grows and their consideration set narrows