Supporting channel partners by helping them better inform customers.


Home » Work » Sales Enablement – A Supporting Channel Sales Success Story » Email Stream Examples

Through our content and communication audit process, we identified four different categories of content for channel partners and built email streams to support each. The four categories are: Thought Leadership, Partner Program-focused, PGi Educational / Informational and Promotion / Event-triggered. The following are samples from those streams.

  • Thought leadership. Subject line: Get more out of selling SaaS – a Guide from PGi
  • PGi Educational / Informational. Subject line: PGi offers serious earning power through collaboration
  • Partner Program-focused. Subject line: PGi talking points – get to the heart of it on customer calls
  • Promotion / Event-triggered. Subject line: Join us in Las Vegas 2/20 – 2/23 and be a PGi VIP
  • Promotion / Event-triggered. Subject line: Earn more with PGi – 2X MRR upfront bonus

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